*Each territory will produce its own "Unlimited" video featuring a local artist/athlete.
*The video will run on-line from Jan to July 09 coinciding with the Spring 09 campaign
*Each distributor should submit ONE video -
(Multiple videos per country can be submitted if provided by different parties).
Ex: MEE and callanen distributors can both submit one video representing the same country.
*Film with a handheld camera to give a more intimate/realistic feel
*Local language can be used as long as there is English subtitles
*Each video should end with "I am (name of the artist) and I'am Unlimited" -ENGLISH ONLY
*Video to last between 15sec to 30sec
*Secure worldwide rights in perpetuity
SEEDING OF THE VIDEOS
* Local distributor is responsible for placing their video in the media
(local websites, movie theatres, mobile phones, TV etc....)
*Please make sure to keep track of # of viewers
S/S09 PRINT/POS CAMPAIGN
*To ensure consistency of the campaign, Ecko headquarter will develop the print campaign for all participants
*Each local distributor is responsible for providing photos of the artist (wearing the S/S 09 collection) and behind the scene shots of the video in order to produce the campaign.
*Creative direction and shot list to be discussed after submission of the artist's name and background by the distributor.
*Secure worldwide usage rights for 1 year from the beginning of the campaign